Renata Akers

Renata Akers

Renata Akers is the Digital Commerce Analyst for Astound Commerce, the world’s most trusted independent digital commerce specialist, empowering success through experience-driven ecosystems that fuse technology, data, design, and storytelling to propel business growth.

She has eight years of analytical experience in the digital commerce space, coupled with 15 years of hands-on retail operations knowledge. 

Astound Commerce is a global digital agency focused on developing innovative commerce experiences. We combine experience design, technology development, and marketing strategy to help brands engage with their customers at every stage of the buying cycle.

Home for the Holidays: Preparing for the Shopping Season and the Year Beyond, Part 2

The 2019 holiday season feels like a lifetime ago, in a robust economy and pre-pandemic. Taking a look back, we see that initial retail forecasts were lackluster, with analysts predicting a downturn from 2018. Final figures belied those early grim predictions, however, with the National Retail Federation (NRF) confirming that retail sales for the last…

Consumer Behavior: Now and Post Coronavirus Pandemic

The COVID-19 pandemic has upended our daily lives. The retail industry was already in a state of disruption, but an unforeseen event of this magnitude has accelerated dynamic shifts in consumer buying behavior. During the weeks of March 9 and March 16, Astound Commerce deployed two surveys, each canvassing 500 online global consumers, in the…