The 2019 holiday season feels like a lifetime ago, in a robust economy and pre-pandemic. Taking a look back, we see that initial retail forecasts were lackluster, with analysts predicting a downturn from 2018. Final figures belied those early grim predictions, however, with the National Retail Federation (NRF) confirming that retail sales for the last…
Renata Akers
The COVID-19 pandemic has upended our daily lives. The retail industry was already in a state of disruption, but an unforeseen event of this magnitude has accelerated dynamic shifts in consumer buying behavior. During the weeks of March 9 and March 16, Astound Commerce deployed two surveys, each canvassing 500 online global consumers, in the…