Rebecca Rosborough

Rebecca Rosborough

Rebecca Rosborough is the global chief marketing officer at MiQ, the programmatic media partner for marketers and agencies.

How Can You Reach Holiday Shoppers? Start Early

This holiday season already looks different from last year and that’s a really good thing for marketers and brands. Thanks to increased vaccine availability and COVID restrictions easing in many areas, more people are expected to shop and spend on gifts this year. But since the pandemic affected consumer behaviors, marketers will need to shift…

What Retail Marketers Need to Know About Apple’s App Tracking Transparency Update

It feels like every year since 2016 has been hailed as the "year of mobile." The truth is, marketers, and especially retail marketers, recognize the steady increase in the importance of mobile as a platform, and have been increasing their investments in the channel every year to match. There are now over 3.6 billion unique…