Ray Clopton

Ray Clopton

Ray Clopton is the President and CEO of Wilbur, a new app-free, card-free loyalty rewards program that only requires a mobile number and first name. As a leading payments industry and technology expert with more than 25 years of experience, he has been a featured speaker at conferences throughout North America, Europe and Asia.

Ray is a firm believer that every business should benefit every customer it serves, whether directly or indirectly. His commitment to this mission led to a big-business solution for small businesses: Wilbur, an ultra-simple, privacy-friendly loyalty rewards program built on 20 years of industry insights.

Customer Retention

Survey: Consumers Less Likely to Join a Loyalty Program That Collects Personal Data or Requires an App

June 3, 2019 at 1:08 pm

While most businesses continue to collect more and more customer data to benefit their marketing efforts, they might need to stop and consider what consumers want. Retailers may be surprised to learn that customers don't actually want to get that chummy. A new survey conducted by The Harris Poll on behalf of Wilbur shows more…