Ravi Pratap Maddimsetty

Ravi Pratap Maddimsetty

Ravi Pratap Maddimsetty is the CTO of MobStac, and is responsible for all technology strategy, product innovation, and engineering execution. MobStac’s Beaconstac platform is a phygital customer engagement solution that helps retailers and brands create mobile connections with customers to bridge physical and digital worlds. The company is headquartered in New York and Bangalore, India.

Phygital Marketing: 3 Things Retailers Should Know About the Newest Marketing Channel

"Phygital" is a hybrid marketing channel that captures customer data to deliver a personalized experience. As the number of online shoppers drives stiffer retail competition, consumers’ loyalty to their established shopping practices appears to be dwindling. Seventy-five percent of consumers reported trying a new shopping behavior since the beginning of the pandemic, and many have…

3 Ways to Protect User Data When Using QR Codes

The QR code has become a ubiquitous part of the consumer experience amidst the COVID-19 pandemic, as businesses seek ways to limit physical contact. Consumer confidence in the QR code is also high. Eighty-seven percent of respondents in a 2020 Ivanti Report felt secure using a QR code to complete a financial transaction. However, in…