Raman Sehgal

Raman Sehgal

Raman Sehgal is vice president of marketing at TVision, a TV marketing technology firm that delivers real-time performance metrics for advertising effectiveness and efficiency.

Back-to-School Ads Are Everywhere. But Whose Ads Are Actually Getting Seen?

It’s that time again. New outfits, new class schedules. Time to pack backpacks and lunchbags. The lucrative back-to-school season ramps up quickly, and with every passing year, making smart choices in ad buys is increasingly crucial. With more distractions than ever, how can brands stand out with a compelling value proposition that drives impressions and…