Raj Lala

Raj Lala

Raj is vice president of demand sales and development at Vistar Media, where he leads innovative programmatic strategies that help brands and agencies unlock the potential of out-of-home advertising. With over a decade in programmatic and digital media, Raj first made his mark at Vistar by leading the West Coast brand and agency partnerships. He previously held roles at Xaxis, Exponential, and 24/7 Real Media, building impactful media solutions for top brands. Raj holds a BS in Finance from Boston University.

Marketing

Beyond the Store: Why Path-to-Purchase Out-of-Home is Essential to Retail Media

June 18, 2025 at 7:28 pm

As retail media continues its meteoric rise, brands are pouring billions into digital-first strategies with some of the world’s largest retailers. Yet more than 80 percent of retail transactions still happen in physical stores while nearly 90 percent of retail media network (RMN) inventory remains focused on online channels. That gap is a missed opportunity…