Rachel O'Hara

Rachel O'Hara

Rachel O’Hara is an executive director of media at Iridio by RRD with 15 years of experience driving success for her clients and the teams she leads. Rachel specializes in MarTech & AdTech solutions and harnessing the power of strategic planning to drive business outcomes. She has a client first philosophy, rooted in understanding business needs and goals to drive transformation. Rachel is passionate about leadership and people development, enabling her teams to realize their full potential.

Professional Development, Management

Why the Next Era of Commerce Media is a Human Challenge

April 29, 2026 at 7:54 am

For years, the conversation around commerce media has been dominated by technology and data. The industry has obsessed over the fixtures, including the API integrations, first-party audiences, closed-loop measurement capabilities, and the algorithmic precision of retail media networks. Yet, as we enter a more complex economic landscape, many organizations are finding that the most sophisticated…