Rachael Goulet

Rachael Goulet

Rachael Goulet is the director of social media at Sprout Social. She is a career social marketer driven to create and implement result-oriented strategies. Rachael has led social strategy for various B2B and B2C brands in the entertainment, political and financial spaces.

E-Commerce

Understanding Social Media Buying Trends to Drive 2025 Sales

January 29, 2025 at 3:28 pm

The evolution of social media from a personal connection platform to a robust marketplace has unlocked new opportunities for retailers to engage with their customers and boost business growth. This past holiday season, social media’s power to influence purchase decisions was on the rise, according to Sprout Social data. The survey of more than 2,000…