For small businesses with brick-and-mortar stores, foot traffic is (almost) everything. That’s bad news for both rural towns and small business hubs like San Francisco or New York, which haven't yet recovered to pre-pandemic foot traffic levels. With fewer people walking along city streets and a seasonal dip in sales after the holidays, small retailers…
Pranay Agrawal
A record 196.7 million consumers shopped over Thanksgiving weekend in 2022, and Black Friday sales are expected to reach $9.8 billion this year. For small businesses, this presents a significant opportunity to bolster sales and attract new customers to their brick-and-mortar stores. That is, if they have the necessary tools to handle a serious influx…