Phil Rubin

Phil Rubin

Phil Rubin is the CEO of rDialogue. A die-hard Saints fan, Phil knows a thing or two about loyalty. Over the course of his over 25-year career, he’s blended his education, experience and innovation to evolve the way businesses identify, retain and expand the value of their best customers. An impeccable leader with passion to spare, Phil founded the loyalty practice at Loyaltyworks, and led the spin-off and formation of rDialogue. Before all that, he was Group VP and General Manager at The Lacek Group—the loyalty marketing firm that is now a part of OgilvyOne.

Through the years, some of the world’s smartest companies including Delta Air Lines, American Express, Nike, Nordstrom, Citigroup, Mandarin Oriental Hotels, Kimpton Hotels & Restaurants, Cox Communications, Macy’s, Sprint and Brooks Brothers have sought Phil’s expertise and it’s no surprise why. He’s fiercely loyal to his craft, his clients, and his teams (both rDialogue and the Saints) and he’s managed to build a team of high-caliber marketers who share his integrity and dedication.

Retail Relevance in the Age of ‘Amazonification’

For customer-centric companies, the death of retail has been greatly exaggerated. While many retail brands are underperforming and facing consistent declines in sales, others are doing well enough to drive an overall increase in store openings. Winners and Losers In reality, we're continuing to see a bifurcation within the retail industry between the haves and…