Phil Chang

Recently, Hubba, a global B-to-B commerce network, examined the trends impacting the retail economy and released a new whitepaper, The Curated Future - why less selection, not more, will be the defining retail trend of 2018. The study explores the past, present and future state of the retail industry, as well as the tools needed to…

Amazon.com is in the news again. The online retail leader is in constant innovation mode, thus creating tons of turmoil and generating headline after headline. There’s no question about it — everyone is talking about Amazon. The question for retailers is, "Why should we care?" We should care about Amazon because it’s a harbinger of…

Retail is undergoing a digital transformation. As millennials go on to dominate the consumer market (with Gen Zers at their heels), social media has staked its claim as the glue that connects consumers, brands and retailers together, with social media platforms like Instagram moving to the forefront of retailers’ marketing strategies. Dubbed “Insta-Ready” retail, brick-and-mortar stores are hoping to…

Technology is leveling the retail playing field, giving consumers unprecedented access to product information, the companies that sell them, and the people that make them, no matter how niche or mainstream. Enablers like Facebook, Instagram and YouTube are changing consumers’ awareness of new and emerging products. Hubba's report, The Democratization of Retail: How the Power…

Recently, there’s been a spate of marketing campaigns by major corporations that have been negatively received on a global scale. Rather than sell a product or deliver a message, all they’ve succeeded in doing is illustrate just how much the dynamics of the relationship between brands and consumers have changed. Today’s consumers are all-seeing and…