Peter Wilmot

Peter Wilmot

Peter Wilmot, chief product officer at Shopsense AI, is a seasoned product and technical executive specializing in multi-sided marketplace monetization. With over a decade of experience, Peter has led product and engineering teams from startup to enterprise scale. He most recently ran product for a $1B advertising group at Twitch, Amazon’s live streaming subsidiary. Peter has founded multiple companies, including Traction Labs, which he grew to $6M in its first year. His expertise spans programmatic advertising, mobile monetization, and data-driven product development across the ad tech ecosystem.

Omnichannel, Marketing

The Chatbot Closed the Sale. The Publisher Created the Demand. That's a Problem.

April 13, 2026 at 9:53 am

Criteo bought its way into ChatGPT. Advertisers can now place sponsored products inside artificial intelligence responses, the same way they buy display inventory across the open web. It's a logical move. It's also the clearest signal yet that the ad industry is about to repeat its worst mistake at scale. Picture this scenario: a user…

Omnichannel, Marketing

Your Retail Media Network Isn’t a Network — and What to Do About it

February 16, 2026 at 6:52 pm

Retail media is having its gold-rush moment. Nearly every retailer now claims to operate a “retail media network.” The enthusiasm is understandable. Margins are high, the data is valuable, and the investor story practically writes itself. There’s only one issue: most of these so-called networks aren’t networks at all. They’re ad products. Good ones, but…