Peter Friedman

In the retail space, social media has brought on a new progression of relating to customers and driving experience and sales out of those relationships. This social media landscape has produced new and highly targeted and personal ways of communicating. It's introduced new rules for competing with other brands. With all of the socially unforeseen twists in the competitive environment, one thing is certain: this is a socially networked world and it calls for devoted and calculated participation for all brands across sectors. For retailers, this always-present method of communicating with their customers has propelled a new foundation in customer service.