Petah Marian

Petah Marian

Petah Marian is the Senior Editor of Retail Intelligence at WGSN Insight, a trend forecasting company of parent organisation Ascential

6 Tips for Engaging the High-Velocity Consumer

In a retail landscape that changes exponentially, frequently, it’s easy to assume companies are at the mercy of an increasingly tech-driven era. In reality, it’s consumers themselves who are driving this supersonic change. Fueled by six major things that shift consumer behavior, these macro trends across society, technology, industry, environment, politics and creativity will keep…