Paul Gipson

Paul Gipson
How Retailers With Call Centers Can Effectively Communicate With Customers and Maintain Compliance During a Pandemic

Outward communications are critical to retail business operations today. However, most retailers weren't prepared for a global pandemic. Communications can become complex during unprecedented times. This has left many retailers to wonder the most appropriate ways to engage their customers while maintaining legal compliance. It’s important to consider that the customer must feel empowered — i.e.,…