Paula Da Silva

Paula Da Silva

Paula Da Silva is Executive Vice President of Global Partners and Alliances at iVend Retail by CitiXsys, a global provider of integrated omnichannel solutions for retail and hospitality chains sold through a worldwide distribution network of certified partners.

Paula Da Silva has more than 25 years of experience in information technology. Since 2006, Paula has been instrumental in building iVend Retail into a global market leader in the retail industry and currently spearheads the recruitment of channel partners to expand iVend Retail’s worldwide footprint. As a thought leader she has authored multiple online articles for publications like Apparel, Retail Touchpoints, Total Retail, RIS News and Multichannel Merchant. Frequently invited to speak, she’s made appearances at Retail Now, The Australian Retailer Association and at Sage Partner Community events. Paula’s passion for retail extends to her personal life where she has made shopping an artform, visiting premier shopping destinations around the globe from Sydney to Los Angeles.

Why a Wait-and-See Approach to Technology Won't Work in Today’s Retail Environment

Internet of Things (IoT), artificial intelligence (AI), augmented reality (AR), virtual reality (VR), robotics, blockchain … the retail technology possibilities can become overwhelming when determining where to focus your resources and energy. The tendency may be to implement nothing and adopt a wait-and-see approach to determine what shakes out as the single, best way to…

How Click and Collect is Changing Consumer Behavior

What do customers want most from retailers? Convenience. Think about it: that’s why Amazon.com — long hailed as an “e-commerce pure-play company” — has been muscling its way into brick-and-mortar with the launch of Amazon Books stores and its closely watched $13.7 billion acquisition of Whole Foods last year. Companies like Amazon know that physical…

5 mPOS Strategies for the New Retail Ecosystem

Now more than ever, consumers expect to be immersed in a completely branded experience across every channel. In order to meet these expectations, retailers are developing multifaceted mobile point-of-sale (mPOS) strategies to meet shoppers’ expectations. As more stores aim for seamless, “channel-less” experiences, retail has expanded beyond just in-store and online shopping from a PC…

Deciphering Fashion Sizes With Clothing Store POS

Exactly what a “size six” is can be a mystery to your customers. Sizes are defined differently from manufacturer to manufacturer, and even from year to year. Some designers may change sizes for strategic reasons. For example, a decade ago a garment would have been labeled a size 16, but it’s a size 12 today in…

Taking an Omnichannel Approach to Customer Loyalty Programs

With the range of brands and products available today, consumers have an unprecedented number of options along their path to purchase, leaving retailers competing harder for consumer attention and pulling out all the stops just for a single purchase. It's important for resellers to work closely with retail partners to ensure retailers have the resources needed to connect with consumers successfully.

North America vs. Europe: How Do Consumers’ Omnichannel Experiences Stack Up?

There are many things that North Americans and Europeans do differently. Their standards of measurement. Manual vs. automatic transmission. Even social customs. Then there’s shopping. In today’s digitally enabled world, where it’s hard to find a major retailer or brand without a significant digital and mobile presence, you wouldn’t think that North Americans and Europeans…