Paula Crerar
July 17, 2018 at 11:22 am
As consumers, we can all relate to that frustrating experience when a preferred brand doesn’t seem to “know” us. For example, how many times has your bank promoted a product to you that you already have? How often have you received an email from a favorite retailer announcing a sale in a category you’ve never…
August 10, 2017 at 9:43 am
With the recent increase in retail store closings (according to Credit Suisse, 2,880 retail stores have already shut down this year), it’s more important than ever for retailers to get their e-commerce channel right. But online, it’s very easy for consumers to shop around before making a purchase — comparing prices and styles across sites…
July 6, 2016 at 2:14 pm
Companies such as Amazon.com, Netflix and Spotify have shown us that personalized digital experiences are the way of the future.
