Pat Copeland

Pat Copeland

Pat Copeland, General Manager, Moloco Commerce Media
Pat Copeland is the General Manager of Moloco Commerce Media, where he leads strategic initiatives, product innovation, and customer engagement. By leveraging machine learning, analytics, and scalable cloud infrastructure, his team supports retail partners—ranging from major e-commerce platforms to emerging digital marketplaces—in optimizing their advertising strategies, enhancing customer experiences, and maximizing their monetization potential.

Pat brings 30 years of leadership across top tech companies. At Zendesk, he led global teams building AI-powered customer support tools. At Amazon, he launched and scaled Sponsored Brands into a multi-billion-dollar ad platform. He spent a decade at Google, where he played key roles in Advertising, Research, and Cloud Systems, helping earn the company IEEE’s 2013 Company of the Year and oversaw award-winning products like Google WiFi. Pat began his career at Microsoft, working on operating systems, web services, SQL Server, and Bing.

Pat holds a Master of Science in Computer Science with a specialization in Machine Learning from the University of Southern California and a Bachelor of Science in Computer Science from the University of Arizona.

Holiday Readiness: The Absolute Imperatives for Retailer Growth
December 8, 2025 at 3:33 pm

While professional sports teams vie for championships with millions watching, a quietly intense competition is taking place now and throughout the holidays across retail media. Commercial potential and consumer intent are high, but captivating attention and driving conversions is more competitive than ever. Indeed, according to Emarketer, global retail media ad spend is projected to…

Breaking Free: How Retailers Are Reclaiming Control Over Their Advertising Businesses
May 13, 2025 at 8:58 am

Retail has dramatically transformed in recent years as evolving consumer preferences and the COVID-19 pandemic turbocharged e-commerce growth. While online sales surged, profitability didn’t keep pace — leaving retailers scrambling for alternative revenue streams. In the rush to recover lost profits, many retailers handed over their retail media operations to third-party gatekeepers. This quick fix,…