Oz Etzioni

Oz Etzioni

Oz Etzioni is CEO of Clinch, an AI-powered omnichannel personalization technology platform.

We Learned in 2020, Let’s Execute in 2021

To say 2020 has been one heck of a year is an understatement. From the pandemic, lockdowns and retail stores filing for bankruptcy, the advertising industry took a major hit this year. Before the COVID-19 outbreak, global advertising investment was estimated to grow 7.1 percent in 2020. Now, it's estimated to see a brutal contraction of…

Back-to-School Advertising Isn’t What We’re Use to This Year

The 2020 back-to-school season is going to look very different this year. Following months of remote learning and virtual classes due to the COVID-19 pandemic, many states across the country are uncertain about returning to school in the fall. This leaves a huge question mark in retailers’ campaigns for one of the biggest shopping seasons…

Building and Breaking Brand Equity: Delivering a Valuable Customer Experience

2020 is the year we all envisioned we would be driving flying cars, riding hover boards and walking around with smart contact lenses, all while communicating with our virtual personal assistant. Well … we’re still stuck in traffic, virtual reality is still a gimmick, and Alexa truly can tell the weather, play the music you…