Olivia McNaughten
Olivia McNaughten is the vice president of marketing at GRIN, the world’s first and leading creator management platform. Prior to joining GRIN, Olivia shaped product marketing for numerous notable SaaS startups, including Yotpo, a Forbes Cloud 100 company, and fast-growing Fintech firm, Rho. As a half-British, half-New Zealand native, Olivia now calls New York City her home. In her spare time, Olivia struggles to improve her average-at-best tennis game and hosts a dinner series for expats in NYC designed to connect Kiwis abroad. With a diverse background and passion for community building and growth, Olivia loves to connect on inclusive hiring, change management for startups, and the best Pilates studios in NYC.
Ongoing talks (and deadline extensions) surrounding TikTok's potential U.S. ban continue to keep people on edge. Instagram revealed plans to create a separate app for its popular Reels feature. And Google is now indexing Instagram posts, like Reels or videos, that are relevant to a user's search query. In short, short-form content's influence can't be…




