Noah Everist

Noah Everist

Noah Everist is vice president of digital sales development at Brkthru. He has bought and sold most media and built out a trading desk in the early years of digital. He lives in Edina, MN, with his spouse of many years. He has extensive media experience across many verticals, including retail, having provided media strategy to both big-box stores and e-commerce sites.

Marketing

Social Campaigns Alone Won’t Win Over Gen Z. Here’s What Will

January 28, 2026 at 3:23 pm

During periods of economic uncertainty, Gen Z is the most inflation-sensitive — and the most digitally savvy — generation. While they may be buying less today, when they do spend it’s most likely through social channels, making brand-building now essential. However, reaching Gen Z in 2026 requires more than showing up on social. This audience…