Neal Kaiser

A competitive, successful business is one that periodically assesses the effectiveness of its e-commerce platform. Are the tools available for you to meet the demands of your customers? Is the design user friendly? Can you make changes quickly, either to the front-end or in the back office? If not, it may be time to update…

Last month, Pinterest debuted what might be a shopper’s ultimate dream: Buyable Pins. Gone are the days of clicking on the pin of something you’d like to buy and hoping it takes you to a website where you can purchase it. Soon, with the click of a pin, buyers will have immediate access to purchasing…

E-commerce has quickly become one of the most popular ways for consumers to shop, as it provides a level of convenience that brick-and-mortar stores simply can’t offer. Now with virtual fitting rooms and tools that can assemble new outfits online, among other refinements, it's easier than ever before to buy clothes online. Finding the right…