Nishith Rastogi

Nishith Rastogi

Nishith Rastogi is the CEO and co-founder of Locus, where he leads global strategy, innovation, and product development. He drives the company’s international expansion and oversees its technology vision.

Before founding Locus, Nishith worked at Amazon, developing algorithms to combat credit card fraud, and created RideSafe, a real-time route deviation app designed to improve women’s safety.

A published author in experimental physics and holder of multiple machine learning patents, Nishith earned a Bachelor’s in Electronics and a Master’s in Economics from BITS Pilani. He’s been featured in Fortune India’s “40 Under 40” (2022) and Forbes Asia’s “30 Under 30” (2018).

Operations & Fulfillment

Why Delivery Reliability Now Matters More Than Speed

March 18, 2026 at 9:52 am

Retail leaders spent the last decade chasing Amazon.com's delivery speed. Billions went into same-day windows, next-day guarantees, and two-hour fulfillment. Here's what that investment bought: a trust problem. Only 9 percent of shoppers believe retailers consistently meet their fast delivery promises. Another 69 percent say those promises get kept "sometimes," according to a recent Locus…