If we can agree that Nike has done a decent job with checkout optimization, then we can agree on the lessons to be learned from what it has done with checkout. But there's more to the story than just sleek designs and fancy shoes. It's all about the power of choice! A couple of mind-boggling…
Nima Elyassi-Rad
The U.S. Postal Service’s (USPS) reseller program, which has been around since 1992 to offer discounted shipping rates, is about to be shut down and will impact e-commerce sellers at the end of this month. For the uninitiated, USPS resellers act as outsourced sales representatives for the Postal Service that work with some tech providers…