Nikki Baird

Back-to-school has always been on the radar for retail, but over time awareness of the shopping event’s importance has evolved. To give an idea of the scale, the National Retail Federation (NRF) reported that families will spend $82.8 billion this year for back-to-school shopping. That’s big, but it still has nothing on holiday spending — consumers…

With so many touchpoints in today’s customer journey, email remains at the center of many retail marketers’ digital strategies — and with good reason. Email has long been the workhorse of marketing, delivering a 4,400 percent return on investment, or $44 for every $1 spent, according to Campaign Monitor. Even with new channels sprouting up, email…