Niki Hall

Niki Hall is chief marketing officer (CMO) of Five9. Her focus is on all areas of B2B marketing, including demand generation, partner marketing, product marketing, field enablement, branding, corporate communications, analyst relations, channel marketing, marketing analytics, and events. She rejoins the company after serving as VP of Marketing for nearly two years starting in 2017. 

Passionate about people, process and technology, her personal philosophy is that people are a company’s greatest asset, and actively invests heavily in creating and motivating best-in-class teams to scale companies. With over 20 years’ experience in marketing, Niki has established and grown business market positions by developing clear, differentiated positioning while building and extending value, increased awareness, and driving demand and market differentiation. 

Before Five9, Niki was CMO of digital experience analytics company Contentsquare, where she was responsible for building the brand, raising awareness, and cementing Contentsquare as a major player in the global CX market. As a four-time Stevie winner for Women in Business, Niki has also been a recognized on INSIDER’s list of 19 execs shaping the future of marketing technology. Previously, Niki was CMO at Selligent Marketing Cloud and held marketing leadership roles at Poly and Cisco.

Niki has a bachelor’s degree in communications and marketing from California State University East Bay.