Nick Morgan

Nick Morgan

As an entrepreneur and technology professional, Nick has over 15 years experience in digital marketing services, and was an early adopter and champion for eCommerce in the early 2000s. From his extensive experience delivering digital transformation across public and private sectors ( Tefal, Invictus Games, Leica), Nick has channelled his knowledge into developing Vudoo as an enterprise product with global application.

E-Commerce

The Content Commerce Revolution: How Zara and US Retailers Are Evolving Livestream Shopping and Beyond

February 4, 2025 at 9:11 am

Innovation in the retail space has been greatly accelerated by the rise of digital technologies, though as Mark Twain said, "there's no such thing as a new idea." While livestream shopping channels may echo the 1980s Home Shopping Network era, today’s content-driven approach provides a unique shopping experience that allows brands to create new interactions…

Marketing, E-Commerce

Gen Z Might Be the E-Commerce Trendsetters, But Retailers Must Cater for All Customers

June 4, 2024 at 6:49 pm

The phenomenon of social commerce is rapidly transforming how people buy products online. Whether through serendipitous discovery or a deliberate search, social media is now very much part of the commercial experience for consumers. And the second youngest generation, Gen Z, are the trendsetters. A massive 88 percent of Gen Z consumers use social media…