Neil Soni

Neil Soni

Neil Soni is the senior director of strategy and business development at Omnichain Solutions, a blockchain solutions provider for digital supply chain management.

How Retailers Can Capitalize on Instagram Checkout

In March, Instagram publicly announced a new e-commerce feature. Rather than tagging items in posts and redirecting interested parties to an online shop, “Checkout on Instagram” enables brands to sell products to users directly inside the app. The promise is that companies can minimize any extra steps in the transaction process, and therefore decrease the likelihood…