Nasim Khoshkhou

Nasim Khoshkhou

Nasim Khoshkhou is senior vice president, data and analytics at Synchrony, a leading consumer finance company, where she is responsible for driving data-driven decision making across the enterprise. Nasim leads the client and platform-dedicated analytics teams, has responsibility for the data office at Synchrony, and leads all decision management and journey analytics. Nasim also leads the business insights & solutions team delivering scalable reporting solutions for marketing, sales, client teams, and more. Prior to this role, Nasim led the Platform Analytics teams where she helped drive analytics and deepen relationships with clients and partners. Nasim is an active member of multiple Synchrony diversity networks, including the Women’s Network +, where she serves as co-lead for the Northeast Chapter, providing leadership, mentorship, and support for WN+ members in the chapter.  She also participates with Synchrony’s Asian Professional Engagement Network +, as an SVP Sponsor for members of the Lakes Chapter. She graduated from Wesleyan University with a Bachelor of Arts in Physics and Bachelor of Arts in Mathematics. 

The Strategic Advantages of Leveraging Consumer Behavioral Data for Business Growth and Enhanced CX

In today's rapidly evolving retail landscape, staying ahead of the curve and meeting customer expectations is more crucial than ever. According to Synchrony's Future of Shopping report, by the year 2030, an astonishing 80 percent of shoppers will anticipate highly personalized experiences, and 67 percent believe that their shopping experience can be enhanced further through…