Mohannad El-Barachi

As we witness giants such as J.C. Penney and Macy’s close a number of locations, it can seem easy to draw conclusions that the end is near. The truth is that this decline in foot traffic has much less to do with what’s coming, but more with what was always on its way. Successful retailers…

Can retailers link a single purchase to the local search that it came from? The short answer is, “Not yet, but we’re working on it.” The local search industry is working to tie searches to sales, so it won’t be long before you’ll be able to connect a consumer to a specific purchase, originating from…