Misty Chalk

Misty Chalk

Misty Chalk is the vice president of sales, Americas, at BrightSign, the global market leader powering the digital signage industry. She brings two decades of technology experience, helping both small and large organizations define their unique digital signage journey to meet the changing needs of consumers. Misty and her colleagues at BrightSign make it easy for organizations in any industry to elevate customer and employee experiences with powerful, reliable, and intuitive signage applications.

Misty bring over 20 years of sales experience, including creating strategic relationships, maximizing deployments for customers, and cultivating new business with channel partners. At BrightSign, she leads a high-performing team of sales leaders, believing in building a culture that empowers people to do the things that bring them joy.
Technology, Brick-and-Mortar
Digital Signage and A/V Trends Revitalizing In-Person Retail
July 8, 2025 at 11:41 am

With the rise of e-commerce and an increasingly digital society, brick-and-mortar stores are looking to technology to revitalize their offerings and, most importantly, their presence and recognition. Digital signage plays a key role in revamping retail, creating new revenue streams, memorable consumer experiences, and personalization that takes loyalty to a new level. In fact, it's…

Technology, Brick-and-Mortar
Shifting Spend Shows Retailers’ Desire to Transform In-Store Experiences
May 23, 2024 at 2:11 pm

After a few turbulent years, the stage has been set for retail’s in-store resurgence — fueled by technology. According to Gartner, retailers are continuing to invest in technology to engage with customers in-store and online — and find new audiences in the process. This spending will focus on marketing and IT functions to target new…