Mike Stango

Mike Stango

Made Music Studio’s director of global brand partnerships, Mike Stango is a studied composer, audio engineer, and music fanatic. At Made Music, he helps usher consumer brands like Tostitos, Doritos, Nature Valley, Cinnamon Toast Crunch, and Corona into our increasingly audio-first world, with sonic branding systems that produce uplift in emotional appeal, brand recall, and attribute associations.
Crunch, Crackle, Chomp: Why CPG Brands Are Turning Their Sound On With Sonic Branding

In a world with endless snack options, many CPG brands are looking to stand out in the supermarket aisle by taking a sound-on approach to marketing and investing in a sonic identity. Consumer packaged goods have long used sonic cues in advertising to give their products personality, such as those with familiar brand mascots like…