Mike Oelhafen

Mike Oelhafen

Mike Oelhafen, Associate Media Director, True Media
With 40 years of experience, Mike is a seasoned marketing and media strategist with both agency and corporate marketing experience. He brings a reputation and tenacity for finding creative solutions to business challenges that deliver proven results for a range of retail clients.

Meeting Customers Where They Are Amid a Culture of Convenience

For retailers of all sizes, the key to driving brand recognition and ultimately sales is connecting relevantly with consumers by meeting them where they're making purchasing decisions. The expectation of convenience is ever growing among consumers. In fact, 77 percent of U.S. consumers cited convenience, including comfort, speed, accessibility and availability, as a key factor…