Mike Farrell

Mike Farrell is senior director of integrated digital strategy for Sidecar, a performance marketing technology company. The company offers performance marketing excellence to retailers and brands. Sidecar’s advanced technology and proprietary data, combined with years of performance marketing expertise, help its customers unlock the full potential of today’s most powerful search, shopping, social, and marketplace channels.

As a retail marketing strategist, fluent in paid search, shopping ads, affiliates, email, display, and comparison shopping engines, Farrell stays close to the shifting retail landscape and how it’s impacting marketing strategy.