Mike de la Cruz

Mike de la Cruz

With over 20 years of experience in the customer experience (CX) and customer relationship management (CRM) industry, Mike de la Cruz assumed the role of president and chief strategy officer in February 2023. His mission is to work closely with the iAdvize executive team to accelerate the company’s next phase of growth, with direct responsibility for the global product portfolio and the U.S. business. Prior to iAdvize, Mike led global teams at companies such as SAP, Hewlett Packard, and Directly, where he served as CEO and led the acquisition by Movate. Recognized within the customer experience ecosystem for innovative products, Mike also brings a passion for building customer-centric teams and businesses.

Top 3 Insights From 100 Brands Using Generative AI in E-Commerce

How generative artificial intelligence will transform online shopping is a hot topic in e-commerce. One year after generative AI started to dominate headlines, what have we learned about its real impact on e-commerce? This article presents findings from iAdvize’s inaugural Barometer of Generative AI in E-Commerce — a report that uses first-party data to share…

Generative AI: Gaining a Competitive Edge in E-Commerce

While e-commerce adoption accelerated in the last three years — with nearly three-quarters of Americans (73 percent) now shopping online multiple times a month — e-commerce has become much more competitive. One strategy brands should consider to differentiate is to offer a seamless, enjoyable and personalized shopping experience, enabled by generative artificial intelligence. E-commerce leaders…