Mike Barton

Mike Barton

Mike Barton is vice president of corporate communication and content marketing at AudioEye, a digital accessibility platform that helps organizations identify and fix accessibility barriers across their web presence. He holds a Certified Professional in Accessibility Core Competencies (CPACC) credential and writes about the intersection of digital access, technology, and health equity. Before AudioEye, Mike shaped content strategy and messaging at Adobe across all 3 enterprise cloud units.

E-Commerce, Marketing

How Checkout Costs Retailers a Share of $18 Trillion in Spending

May 27, 2026 at 1:10 pm

I sit in a lot of usability sessions for AudioEye, a digital accessibility platform. One has stuck with me. A woman who is blind was checking out on a retail site, navigating with a screen reader. Screen readers turn a page's underlying code into speech: a properly labeled button announces as "Place Order, button"; an…