Branded merchandise (i.e., promotional products) has always been seen as a sidebar for grand openings or sponsorships; however, it should play an integral role within your overall marketing strategy. Through the use of branded merchandise, retailers can show brand personality, reinforce their message and understanding of target audience, and engage with customers in a way that will create brand resonance. To achieve optimal results with your branded merchandise, it's important to have a strategy in place that's tailored to the needs of your target customers. Here are some tips to make sure you use promotional products effectively:
Continue to your page in 15 seconds or skip this ad.
The Retailer's Source for Content & Community
Copyright © 2025 NAPCO Media. All Rights Reserved.