Michael Provenzano

Michael Provenzano

Michael Provenzano is CEO and Co-Founder at Vistar Media, a programmatic digital out-of-home solutions provider turning movement data into actionable insights about consumer behavior.

Consumers Prefer to Shop Offline for CPG Products: Here’s How DOOH Can Help

Whether it's a coffee shop, the train station, or the grocery store, digital out-of-home (DOOH) advertising effectively reaches consumers at key touchpoints during their offline journey. While Amazon.com and direct-to-consumer brands have dramatically shaken up the retail industry over the last few years, brands and retailers should be wary of solely relying on e-commerce, as…