Michael Provenzano

Amazon.com has been successful with many unusual strategies over the years, but one of the company’s most recent wins has been convincing retailers to undervalue their physical assets and focus on trying to compete in the online sphere. This focus on digital commerce has successfully distracted retailers from fully monetizing the massive opportunity already within…

Whether it's a coffee shop, the train station, or the grocery store, digital out-of-home (DOOH) advertising effectively reaches consumers at key touchpoints during their offline journey. While Amazon.com and direct-to-consumer brands have dramatically shaken up the retail industry over the last few years, brands and retailers should be wary of solely relying on e-commerce, as…