Michael Liss

Michael Liss is the founder and CEO of AdSprout, a company revolutionizing in-store retail media with a combined CMS + SSP platform that serves both merchants and media sellers at retailers with a platform that treats in-store media as an extension of online retail media. Prior to founding AdSprout, he led the measurement innovation and attribution teams at Amazon, gaining extensive experience in analyzing consumer behavior and optimizing advertising strategies across all of Amazon’s advertising portfolio. His career also includes leadership roles at Dataminr, Shutterstock, Nielsen, and MakerBot, where he contributed to advancements in cTV, mobile ad measurement, digital asset management, audience analytics, and even 3D printing technology and military AI. Michael‘s diverse background across these industry-leading companies has equipped him with a unique perspective on the intersection of advertising, technology, and consumer behavior, driving AdSprout’s mission to transform in-store retail media.