Michael Jaconi

Michael Jaconi

Michael Jaconi is the cofounder and CEO of Button, the mobile commerce technology company that is powering a commerce-driven internet. Jaconi formerly served as the CEO of Rakuten Loyalty and Executive Officer of parent company Rakuten.

Retail Media Represents the Savior of More Than Just Retailers

The evolution of digital platforms and increased privacy restrictions have cattle-prodded a reluctant advertising industry directly where marketers say they’ve always wanted to go: a future where success can be measured in actions, not ads. This evolution is most obvious in the rise of retail media titans and the growing number of retail media networks…