Michael Fullman

Michael Fullman is a creative executive and design-first leader working at the intersection of experience, culture, and emerging technology. As chief creative officer of ACRONYM (formerly VTProDesign), he helps shape the next generation of brand experiences — immersive, human, and built across physical and digital worlds.

His work spans live concert design and production, large-scale brand environments, product experiences, and hybrid activations that blend story, space, and interaction. No matter the medium, Michael’s focus is the same: making experiences that feel tangible, emotional, and unforgettable.

Michael believes technology is most powerful when it serves craft — and that innovation should deepen connection, not distract from it. He leads teams with a balance of creative instinct and systems thinking, building the structures that allow ambitious ideas to scale without losing their soul.