Michael Cottle

Michael Cottle

Michael Cottle is the senior vice president for INRIX Enterprise. For more than 25 years, Michael has built successful software businesses, working with OEMs and Tier One partners around the world. He has expertise in alternative data markets such as financial services and retail site selection, and is passionate about helping customers realize their vision for creating innovative navigation driver safety solutions. Prior to INRIX, Michael held executive-level positions at companies such as Mapbox, deCarta (acquired by Uber), Apple, and Telenav. He also led the development of deCarta’s navigation solution, which today forms the basis of Uber’s driver navigation app.

Brick-and-Mortar

The Data Behind the Deal: How Leading Retailers Are Rethinking Site Selection

May 28, 2025 at 7:40 pm

Historically, retail success has always hinged on location. However, as technology continues to evolve and the marketplace becomes more competitive than ever, being in the right place means more than proximity to a high-traffic corridor. Traditional tools, like static radius maps and traffic counts, are no longer sufficient for predicting performance. Instead, leading retailers are…