Micah Solomon

How can the retail customer experience matter when your customers are locked into buying from you? To get the answer, we need to back up a step or two: When you're a retailer, there are two possible commercial relationships you can have with your customers:

Providing customer service that will generate loyalty and profits in our technology-altered world isn’t a fundamentally different proposition than it was five years ago, but it’s faster, more transparent, twitchy and unforgiving. Follow these new guidelines for working with today’s consumers or risk being left in the dust:

In these still-not-entirely-unrecessionary times it’s important to find a way to escape the commodity-style pricing wars and strengthen the marketing backbone of your company.