Melodie van der Baan

Melodie van der Baan is the CEO and co-founder of Max Retail, a platform that enables independent retailers and brands to sell excess inventory across a network of retail and resale marketplaces. With over a decade of retail experience, Melodie has a unique understanding of the intricate dance between supply and demand. Prior to founding Max Retail, she was a distributor and independent retailer, where she recognized the crippling impact of unsold inventory on profitability and sustainability, spurring her evolution from distributor to tech innovator. Today, her mission is to unite the industry by seamlessly connecting supply with demand through Max Retail’s patented technology. Melodie has received recognition in the industry for her ingenuity, winning the Fast Company & Mercedes-Benz Drive Your Business Forward contest and speaking at leading industry events and podcasts such as Shoptalk and Rethink Retail.