Meghan Holmes

Meghan Holmes

Meghan Holmes is the vice president of strategy and analytics at HelloWorld, a Merkle company. Meghan leads a team of strategists who design custom solutions for today’s top brands in retail, CPG, technology, and more. As a published thought leader in digital engagement, Meghan is often tapped for her expertise in promotions and loyalty strategies that leverage the latest technology to meet a brand’s challenges. For more on HelloWorld, please visit

Forget Instant Gratification. Brands Need to Focus on Constant Gratification

As a mom of two young kids, I can’t imagine a world before grocery delivery, theme park fast passes, or my Tide to Go pen. We live in an age defined by instant communication, with everything at our fingertips or just a click away. Customers can make purchases and get loyalty rewards almost anytime, anywhere.…

A Retailer’s Guide to Creating a Hit Pop-Up Shop in 2018

In today’s competitive retail environment, pop-up shops are all the rage, granting shoppers an inside look at their favorite products and the chance to forge deeper brand relationships through unique experiences. From fragrance labs to art installations, pop-up shops — i.e., short-term sales and experiential spaces that serve as real-world brand activations — have already seen massive success and show no signs of slowing down.

Unwrapping Engagement: Creative Ways to Enhance Holiday Marketing Campaigns

Just because you dust off the same string lights every year doesn’t mean you should do the same with your holiday campaigns. Brands should instead embrace new marketing tactics and leverage digital trends to engage consumers on their preferred channels and reward them for their continued loyalty. With 90 percent of consumers expecting special privileges for being…