Megan McDonagh

Megan McDonagh

Megan is a seasoned marketing executive with over two decades of experience leading marketing teams in the high-tech space. Most recently, Megan was the CMO at RealWear, a global market-leading industrial wearable startup. Before this, she spent 20+ years at Intel where she held leadership roles across Integrated Marketing, Product Marketing, Brand Strategy and Partner Marketing. Megan has an MBA from the Kellogg School of Management at Northwestern and a BS from the Haas School of Business at the University of California at Berkeley.

Harnessing the Power of First-Party Data: Strategies for Holiday Retail Success

The holiday season isn't just a time of festive cheer and gift-giving; for retailers, it's a gold mine of customer data and a critical period for driving sales. In the era of data privacy and the diminishing power of third-party cookies, first-party data emerges as the superhero of customer engagement and targeted marketing. However, as…

Will Customer Data Make or Break Your Holiday Season?

It may seem early to think about the retail holiday season, but now is the perfect time to start planning for the busiest time of year. Despite concerns about rising interest rates and inflation, the National Retail Federation (NRF) reports that U.S. retail sales grew 5.3 percent during the 2022 holiday season. Many experts anticipate…