Matt Simonsen

Many people are familiar with the outdated, traditional old store model — think long lines, limited assortments, out-of-stock inventory, and unhelpful sales associates. Considering the popularity of online shopping, customers expect more convenient, tailored in-store experiences to match the ease of virtual shopping. Although fewer people are shopping in physical stores, brick-and-mortar locations aren't disappearing…

If you're having mixed feelings about the Supreme Court’s South Dakota v. Wayfair, Inc. decision, you're not alone. With the ruling that e-commerce retailers are now responsible for paying state sales tax, brick-and-mortar stores hope the decision will level the playing field against their online counterparts. Even with the SCOTUS’s landmark decision behind them, it…

Competition in retail has always been intense. Surviving, let alone thriving, requires heavy technology spending. In the modern retail era, customers have all the power. Phones and digital devices serve as entry points into shopping experiences. At the click of a button, consumers have access to unlimited product assortments, price transparency, inventory availability, and crowdsourced…