Matt Regan

Matt Regan

Matt Regan is a marketing strategist with over 25 years of client and agency-side experience, and with a professional focus in the consumer financial services.

In his current role as Vice President, Insurance, Wealth and Banking Vertical Lead at Merkle, Matt uses his deep industry knowledge and breadth of performance marketing expertise to help clients develop integrated business-building strategies, identify new marketing opportunities, and optimize program tactics and messaging.  

Throughout his career, he has helped Fortune-500 companies like GEICO, TIAA, Nationwide, Morgan Stanley, Citibank and BNY/Mellon develop and implement goal-exceeding marketing strategies.

Prior to joining Merkle in 2012, Matt was Director, Integrated Marketing at Fidelity Investments, where he developed omnichannel, segment-driven strategies to grow and retain high value clients.

Matt is a graduate of New York University’s Stern School of Business (MBA) and St. Lawrence University (MA). 

The 5th 'P' of Marketing

Historically, marketers have relied on the 4 Ps — Product, Price, Place and Promotion — to inform their marketing strategies. These foundational components help companies satisfy the dynamic wants and needs of the consumer, while also meeting the demands of the business. However, rapid advances in technology, magnified by the pandemic, have fundamentally changed consumer behavior, particularly the way…