Matt Ramerman

Matt Ramerman

Matt Ramerman is president of Sinch for Marketing.

Building Lasting Customer Loyalty Amid Inflation

The COVID-19 pandemic plus the war in Ukraine created a perfect storm for inflation, and now the prices of goods and services are dominating the minds of consumers everywhere. Annual inflation rose by 8.3 percent in April, close to a 40-year high, according to the U.S. Department of Labor. Everything from food and gas to…

AI in the DMs: Seizing the Social Commerce Opportunity With Conversational Messaging

The convenience of online shopping is indisputable — and it continues to give brick-and-mortar retail a run for its money. While 2021 saw a rise in brick-and-mortar retail as a result of lifted pandemic restrictions and vaccine availability, e-commerce sales still grew at nearly three times the rate of brick-and-mortar. But digital retail does not…

Conversational Marketing is Key for Retailers in 2021

It has never been clearer that mobile channels are where customers are. In 2020, consumers spent an average of 4.2 hours per day on their phones. At the same time, conversion rates for e-commerce hit a record, reaching 3.5 percent on Black Friday and Cyber Monday this past year. While that is way up from…