Matt Kates

Matt Kates

Matt Kates is senior vice president of marketing at AdAdapted, a leading advertising technology solution that increases the purchase intent of shoppers and gets brands onto shopping lists and into carts. He most recently served as CMO of PrizeLogic and has a rich history across CPG and retail, working for PepsiCo, Quaker Foods Division and the Kellogg Company.

He has been recognized as an expert in the space, quoted in numerous publications including Adweek, Chief Marketer and Forbes. Kates earned his Bachelor of Science in economics from Northwestern University and his MBA from Indiana University’s Kelley School of Business.

June 15, 2023 Driving Brand Loyalty Amid Supply Chain and Price Pressures

Brand loyalty can be a fickle thing, especially when consumers feel the pressure of high prices and…

September 12, 2022 Ready to Engage With Customers in the Metaverse? Here’s What You Need to Know

With an estimated market value of more than $1 trillion in yearly revenue, the metaverse is quickly…