Matt Kates

Matt Kates

Matt Kates is senior vice president of marketing at AdAdapted, a leading advertising technology solution that increases the purchase intent of shoppers and gets brands onto shopping lists and into carts. He most recently served as CMO of PrizeLogic and has a rich history across CPG and retail, working for PepsiCo, Quaker Foods Division and the Kellogg Company.

He has been recognized as an expert in the space, quoted in numerous publications including Adweek, Chief Marketer and Forbes. Kates earned his Bachelor of Science in economics from Northwestern University and his MBA from Indiana University’s Kelley School of Business.
Driving Brand Loyalty Amid Supply Chain and Price Pressures

Brand loyalty can be a fickle thing, especially when consumers feel the pressure of high prices and the frustration of out-of-stocks. When shopping online, these issues can come across as even more impersonal, further hindering brand loyalty. For example, after a long workday, there are perhaps fewer things more frustrating for a busy parent than…

Ready to Engage With Customers in the Metaverse? Here’s What You Need to Know

With an estimated market value of more than $1 trillion in yearly revenue, the metaverse is quickly emerging as a significant opportunity for brands to engage customers and create a community of loyal advocates. While it provides a wealth of marketing opportunities, the metaverse — a set of interconnected virtual reality (VR) worlds where people…

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